Updated November 8, 2004
South Texas Public Broadcasting System, Inc. is committed to protecting consumer privacy online. We believe that greater protection of personal privacy on the web will not only protect consumers, but also increase consumer confidence and ultimately their participation in online activities. At www.kedt.com we intend to give you as much control as possible over your personal information.
The purpose of our policy is to inform you about the types of information we gather about you when you visit our site(s), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information.
I. Information Which We Collect
We may request that you voluntarily supply us with personal information, including your e-mail address, postal address, home or work telephone number, credit card number (only if you choose to purchase a product online), for purposes such as correspondence, making a purchase, or participating in online contests, surveys or games. If you choose to give us personal information via the Internet that we or our business partners may need — to correspond with you, process an order or provide you with a subscription, for example — it is our intent to let you know how we will use such information.
We may require you to supply us with personal information (demographic information such as average age, income, education, population data, zip codes) during a “registration” process online prior to using certain features of our site. For example, you may be required to register to use chat rooms, forums, to access archival stories, to subscribe to newspapers, and to access other features. We use this general information to aggregate information according to demographics, such as gender, geographic location, age, income or a combination of these or other demographics.
II. Use of User Information
We may perform statistical analyses of aggregate user behavior. This allows us to measure relative consumer interest in the various areas of our web sites for product development purposes. Any information we collect is used for its own internal purposes to improve the content of the web sites, to enhance users’ experiences when visiting our site(s), to customize the content and/or layout of our pages, and to provide the services required by an individual user. We do not use personal identifying information for any reason that is not disclosed either in this Policy or at the time the information is requested. We never send e-mail to you unless you request a particular service, or consent to being contacted by e-mail. There are instances where you will have the opportunity to subscribe to an e-mail list that will send information about the site or our advertisers to your e-mail address, but this will be done only with your permission and consent
III. Disclosure to Third Parties
IV. Accuracy of User Information
V. Security of Information
We use our best efforts to ensure the security of personal information submitted by users. When collecting credit card information for online purchases, we offer secured-server transactions that encrypt your information in transit to thwart someone from intercepting it and misusing it. When we collect other information from our users, it is stored in an area where the general public does not have access to it.
At any time while assessing our site(s), any user while online may “opt-out” of further e-mail contact from us (while still allowing access to our site(s). For further information about opting-out, contact us at the e-mail address, postal address or telephone number stated above.
VII. Use of Materials
The right to download and store or output the materials in our site(s) is granted for the user’s personal use only, and materials may not be reproduced in any edited form. Any other reproduction, transmission, performance, displays or editing of these materials by any means mechanical or electronic without the express written permission of us is strictly prohibited. Users wishing to obtain permission to reprint or reproduce any materials appearing on these sites may contact the KEDT webmaster