BY UNDERWRITING YOUR FAVORITE KEDT TELEVISION PROGRAM
AS A TELEVISION UNDERWRITER YOU RECEIVE:
- A 15 second television spot. KEDT can use the spot you provide or KEDT will produce a spot for you at no additional charge.
- Your choice of award-winning PBS programs
- Your spot is aired at the beginning and at the end of the program
- Your spot is aired in the KEDT viewing area which encompasses 13 South Texas Counties and 203,500 households.
- Affordable rates: the more your spot airs, the less you pay per spot
ASSOCIATING WITH PUBLIC BROADCASTING
BRINGS YOU MATCHLESS TRUST:
PBS has ranked #1 in public trust … for eight consecutive years! By including KEDT in your marketing mix, you send a message of quality and trustworthiness to a broad audience, an audience that will be more likely to choose you. Program underwriting on KEDT brings your organization a strong association with the quality and trustworthiness of public broadcasting. Audiences have positive perceptions and positive opinions of companies that support public television.
THE KEDT AUDIENCE:
KEDT has consistently attracted an affluent, well-educated and influential audience. The KEDT audience is very loyal and consciously chooses to support KEDT sponsors. A majority would choose to buy a product from a company that supports public broadcasting, all other things being equal.
AN UNCLUTTERED ENVIRONMENT – YOUR MESSAGE STANDS OUT:
Program underwriting on KEDT-TV provides a unique opportunity for your company to deliver its message without the clutter of your competitor’s spots. With less non-programming minutes per hour than commercial networks, KEDT will deliver your company’s message in the program-rich, clutter-free environment that public broadcasting viewers have come to expect and appreciate.
PBS provides a majority of KEDT programming including:
Antique Roadshow Austin City Limits
Award-Winning Documentaries Washington Week
PBS Newshour Frontline
Nova McLaughlin Group
Nature This Old House
Plus award-winning children’s programs including:
Sesame Street Barney
Curious George Super Why!
Dinosaur Train Cat In The Hat
To find out more about KEDT television underwriting
call 361-855-2213 and ask for Kathryn Callan