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Underwriting is essential to running our stations’ as we are the smallest community owned radio media in the country!  There are no ‘automatic’ state funds nor ‘financial security of a major university or other entity.  Program sponsorships are available at many levels of support giving, allowing for most all marketing budgets to find a niche for public broadcasting.

Menu of Sponsorship Opportunities

Radio – Morning Edition, All Things Considered, Fresh Air, Performance Today and Prairie Home Companion are just a few of the programs that are available for underwriting.  Radio rates range from $25 -$50 per spot.

  • KEDT-FM Food & Wine Classic – January
  • KEDT-TV’s “Challenge!” Academic Tournament
  • KEDT Auction – May
  • KEDT Pledge Partner
  • KEDT-TV Classic Brew – September

National Public Radio audience at “All Time High”

Our listeners know NPR® programs offer the world in news reports, commentary and entertainment value. Local Program Underwriters/Corporate Supporters know KEDT 90.3 & KVRT 90.7 in Victoria brings NPR® to more than 6000 square miles of south Texas. 

UNDERWRITING POLICYWith public owned radio, aired acknowledgements sound different than those of commercial media advertising.  Your credit is live, is approximately 12-14 seconds in length and serves one purpose:  To identify you and your business as supporters of NPR and member stations.  The copy is written for maximum impact on the audience while providing immediate, enhanced image recognition.  KEDT & KVRT FM follow FCC legal guidelines regarding the use of value descriptive and qualitative terms on commercial free stations.

Support for KEDT/KVRT FM has been and continues to be a solid investment in the community.  It’s about standing behind a public-owned organization that is committed to “enlightening, inspiring and educating” all South Texas communities.

Funding support through Program Underwriting, assures KEDT 90.3/KVRT 90.7 will continue to provide quality, award-winning radio to our one-of-a-kind audience.  Global news, thoughtful commentary and a vast music collection unlike anything else in south Texas.

For more information, call Kathryn Callan, 361-855-2213 or send an email

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