When Congress passed the Public Broadcasting Act in 1967, it was an endorsement for the broadcast of educational, informational and cultural programs.  

Commercial free programming was created to fill a need and set a standard among network, cable and radio stations.  South Texas Public Broadcasting is committed to upholding this standard today.

PROGRAM UNDERWRITING

Program Underwriting is the funding it takes to help support the wide range of programs on KEDT-TV, KEDT-90.3 and KVRT-90.7 FM.  This support is made possible through regional and state corporations, local business, individuals & organizations. It is a contract agreement for funding or kind gifts or services. 

UNDERWRITING BENEFITS 

Public Perception:  By associating with the high quality broadcasts for which PBS and NPR are known; underwriters are instantly characterized as having integrity, being trustworthy and offering a product or service of higher value then its competitors.  

Easily Identified:  Credits air in a clutter-free environment, not lost in a crowd of several on air acknowledgements at the same given time. 

Valuable Air Time:  It isn’t just supporting public programming;  Underwriters receive a credit spot either on TV or FM.  Spots may run as long as 15 seconds on television and  radio.  All spots must conform to the FCC guidelines for non-commercial broadcast stations.    

For additional information about program underwriting, please contact the Corporate Support and Program Underwriting Office @ 855-2213, ext. 2241.