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About Us>Privacy Policy
Updated November 8, 2004
South Texas Public Broadcasting System, Inc. is committed to
protecting consumer privacy online. We believe that greater protection of
personal privacy on the web will not only protect consumers, but also increase
consumer confidence and ultimately their participation in online activities. At
www.kedt.com we intend to give you as much control as possible over your
personal information.
The purpose of our
policy is to inform you about the types of information we gather about you when
you visit our site(s), how we may use that information, whether we disclose it
to anyone, and the choices you have regarding our use of, and your ability to
correct, the information.
Our site(s) may
contain links to other web sites, including web sites directed to children. We
have no control over the privacy practices or the content of any of our business
partners, advertisers, sponsors or other sites to which we provide links from
our sites. You should check the applicable privacy policy of the web site
sponsor when linking to other web sites.
I. Information
Which We Collect
We may request that
you voluntarily supply us with personal information, including your e-mail
address, postal address, home or work telephone number, credit card number (only
if you choose to purchase a product online), for purposes such as
correspondence, making a purchase, or participating in online contests, surveys
or games. If you choose to give us personal information via the Internet that we
or our business partners may need -- to correspond with you, process an order or
provide you with a subscription, for example -- it is our intent to let you know
how we will use such information.
Like many other
commercial sites, our site(s) may utilize a standard technology called a
"cookie" to collect information about how our site is used. Cookies were
designed to help a web site recognize a user's browser as a previous visitor and
thus save and remember any preferences that may have been set while the user was
browsing the site. A cookie cannot retrieve any other data from your hard drive,
pass on a computer virus, or capture your e-mail address. Our web site(s) may
use cookies to enhance your visit. Cookies can securely store a user's password,
personalize home pages, identify which parts of a site have been visited or keep
track of selections, such as those selected in a "shopping cart." Our cookies
may collect your domain name and track your selections through our web pages. We
only use "cookies" to gather the information indicated in this policy and do not
use cookies to gather personal identifying information about you without your
consent.
We also use cookies
in connection with our chat rooms in order to record your preferences. These
cookies store automatically information pertaining to the last chat room you
visited, as well as certain comments that can be issues in the chat room, in
order to facilitate your experience with the chat rooms. No additional
identifying information is stored on these cookies. You also have the option of
choosing to allow us to use a cookie to store your username, or "handle" and
password on your computer for use in that chat rooms, forums and other sites as
indicated on the particular site.
We may require you to
supply us with personal information (demographic information such as average
age, income, education, population data, zip codes) during a "registration"
process online prior to using certain features of our site. For example, you may
be required to register to use chat rooms, forums, to access archival stories,
to subscribe to newspapers, and to access other features. We use this general
information to aggregate information according to demographics, such as gender,
geographic location, age, income or a combination of these or other
demographics.
II. Use of User
Information
We may perform
statistical analyses of aggregate user behavior. This allows us to measure
relative consumer interest in the various areas of our web sites for product
development purposes. Any information we collect is used for its own internal
purposes to improve the content of the web sites, to enhance users' experiences
when visiting our site(s), to customize the content and/or layout of our pages,
and to provide the services required by an individual user. We do not use
personal identifying information for any reason that is not disclosed either in
this Policy or at the time the information is requested. We never send e-mail to
you unless you request a particular service, or consent to being contacted by
e-mail. There are instances where you will have the opportunity to subscribe to
an e-mail list that will send information about the site or our advertisers to
your e-mail address, but this will be done only with your permission and consent
III. Disclosure to
Third Parties
We do not share
personal identifying information with any third party without your permission.
We disclose only in aggregate form our statistical analyses or demographics of
users to third parties, such as advertisers or other business partners. In some
instances, we operate shared web sites with businesses affiliated with us. Our
privacy policy will apply to these web sites, and our affiliates adhere to our
privacy policy and will not share personal information with any third party
without your permission. PLEASE BE AWARE that when you voluntarily disclose
personal information (such as your name, e-mail address) in chat areas or
bulletin boards to third parties, that information may be collected by others
outside the control of us and may result in unsolicited messages from others.
IV. Accuracy of
User Information
In order to ensure
the accuracy of personal information provided for registration, you may return
to the registration form online in order to change information you have provided
at any time. Questions regarding our privacy policy, the accuracy of your
personal information or the use of the information collected should be directed
via e-mail to KEDT Webmaster or you can
reach us by telephone at 361-855-2213. You can also write us at:
South Texas Public
Broadcasting System, Inc.
4455 S Padre Island Drive
Corpus Christi, TX 78411
These privacy
policies are effective as of November 9, 2004. We reserve the right to change
this policy at any time, and will post any changes to this policy as soon as
they go into effect.
V. Security of
Information
We use our best
efforts to ensure the security of personal information submitted by users. When
collecting credit card information for online purchases, we offer secured-server
transactions that encrypt your information in transit to thwart someone from
intercepting it and misusing it. When we collect other information from our
users, it is stored in an area where the general public does not have access to
it.
VI. Opting-Out
At any time while
assessing our site(s), any user while online may "opt-out" of further e-mail
contact from us (while still allowing access to our site(s). For further
information about opting-out, contact us at the e-mail address, postal address
or telephone number stated above.
VII. Use of
Materials
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